9/3/09

Update Your Real Estate Picture

Karen writes: Also – What a great photo!! Looks like a professional shot of a professional model! I get some really mediocre pictures sometimes and it’s so refreshing to get a really good one. Thanks – Karen

Response: Thank you Karen. One of the items I will address in my speech at the International Business Conference (IBC) in October is to encourage real estate agents to update their photo online as well as their business cards. The 1980 glamour shot is OUT! The snap shot in the hallway is ineffective (and scary) and the Olan Mills still pose is typical. With 86% of people using the internet to shop for homes, don't you think those same people shop for real estate agents? If your picture isn't saying much, then the consumer won't expect much.