3/10/09

A New Selling Technique - Reverse Offers

I constantly search for new ways to market and sell in our ever changing economy. I have successfully tried this new way and want to continue. But you, the seller, may have to open your mind a bit to make this a success.

A reverse offer takes place after a listing agent has a showing on one of her listings. If the potential buyers request a second showing—thus indicating enough interest for the listing agent to collect feedback from the buyer’s agent—then the listing agent discusses that feedback with the seller, who in turn writes up a “reverse offer.” The offer addresses any buyer concerns, such as the condition of the home’s carpet, which would be factored into the reverse offer in the form of an allowance. The offer is based on what the seller assumes the buyer is willing to pay for the property.

Sellers must be willing to put their offer on the table first!!